There is no doubt about it. The smart-phone era is upon us. Yesterday, computers and laptops ruled the world, now it is the turn of tablets and mobile devices to take over. This should not come as a surprise, considering the amount of smart-phones that have been purchased in the past few months. Furthermore, developers are working relentlessly to upgrade and improve these nifty little gadgets, and it seems that their hard work is finally paying off. More and more people have started to buy iPhones, Android Devices and God knows what other miracle pieces of technology.
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Why is Responsive Design an Inspired Choice for Your Site
In this day and age, you are nothing without a smart-phone. Thanks to the many Wi-Fi hotspots it is now possible to log on your social media profiles, mails and messengers from anywhere. Moreover, average internet users have become addicted to online shopping and GPS tracking. This trend has proved very beneficial for site owners who wish to take their business to the next level. According to several reputable agencies, in 2014 people will buy more smart-phones than laptops or PCs, and that’s saying a lot. So how can you optimize your site for mobile use without losing all your data? The answer is simple:
responsive design.
How Does Responsive Design Work
This innovative type of design works with the help of interchangeable boxes. In other words, the screen is no longer divided in one big block, but it is made up of many smaller ones which arrange themselves in order to fit different screen sizes (laptop, smartphones, tablet or desktop). This is a great solution for big sites who don’t wish to lose their previous data. Nevertheless, programming a site in order to make it responsive will take a lot of knowledge in CSS and HTML, and there are always mistakes that can be made.
If you are seriously thinking of switching to responsive design you should make sure that you have the proper grasp on the matter, or at least hire a specialized professional to assist you. Responsive design has many benefits, but like every technology, it is not perfect. Besides the complicated installation process, responsive design is also somewhat limited and bugged. I have often seen people complain about the way that it displays a page, but whether this mistakes were the fault of the site owner or the technology, it is still unknown.
The Benefits of Responsive Design
Here are the main benefits of Responsive Design Implementation for your site:
- According to experts, Google Ranks websites that have mobile design higher than those which are dedicated for mobile devices. As a matter of fact, Google developers actually recommend responsive design for sites.
- Creating a dedicated mobile version for your site means that you might have problems with duplicate content. If you decide to go for responsive design, all content that can be found on your page will be transferred in different views without affecting SEO.
- Unlike mobile dedicated versions of a page, responsive design sites are suitable for more devices (laptops, desktops, tablets, mobiles etc..). This will lead to lower bounce rate, and in the end this can only attract more traffic to your site.
- Back-links will become linked to your main website and mobile site at the same time. Considering that sites that link to your page are important for SEO, you will spare yourself from the trouble of optimizing your mobile page separately.
Responsive design may not be the answer for everyone, but it is definitely a solution to consider. Like many alternatives it has its ups and down, but if you truly believe that it is suited for your page, then you should be prepared to make an extra effort in order for it to work. The simple concept of this innovative idea has proven effective in many cases, and big names in the internet world have decided to use it. They have managed to successfully optimize their site with the help of responsive design.